More Calls.
More Jobs.
More Revenue.

LeadSurge helps South African service businesses generate a predictable flow of qualified leads through Google Ads — without wasting budget on clicks that never convert.

Get My Free Audit Call Now
No lock-in contracts
You own your account
Full spend transparency
Certified Google Partner

Get Your Free Google Ads Audit

We'll show you exactly where budget is being wasted — no obligation, no fluff.

🔒 100% private. No spam. No obligation.

R110M+Client Revenue · 10+ Clients · 2024–2025
33.5×Highest ROAS Achieved
62%Avg CPL Reduction
100%Service Business Focus
Who We Are Vogien Talmagies - Founder LeadSurge
Vogien Talmagies
Founder & Google Ads Specialist · LeadSurge

International experience.
Local focus.

I have been in digital marketing since 2018 — building campaigns, managing budgets, and driving revenue across multiple industries and continents. After years running Google Ads at a South African agency, I secured a position with a high-performance American agency where I managed campaigns at serious scale — and that is where the bulk of the R110M+ in client revenue was generated. That experience put me in rooms most local specialists never get access to.

I started LeadSurge to bring that same international standard directly to South African service businesses. You will not deal with an account manager or a team you never meet. You deal with me — directly, every single time.

R110M+ Revenue Generated
30+ Clients · 2024–2026
33.5× Peak ROAS
Certified
Google Partner
LeadSurge holds official Google Partner certification — meaning our campaigns meet Google's highest standards for performance and account management.
LeadSurge vs Big Agencies

Why service businesses
choose us over large agencies.

🏢

Big agency

You sign, they hand you to a junior account manager. Your account becomes one of hundreds. Nobody knows your business. Reporting is full of vanity metrics — clicks, impressions — but where are the leads?

⚡

LeadSurge

You deal directly with Vogien — a certified Google Partner who has managed millions in ad spend. Your campaigns get senior-level attention every single week. We report on leads and revenue, not vanity metrics.

🔒

Lock-in contracts

Most agencies lock you into 6 or 12-month contracts. Why? Because they know the results won't justify staying. They need the contract to keep you.

🤝

No contracts. Ever.

We don't do lock-in contracts. We earn your business every single month by delivering results. If we're not performing, you're free to leave. We back ourselves with results, not paperwork.

🌍

Generalist approach

Big agencies take on everyone — ecommerce, SaaS, retail, services. Spreading thin means no deep expertise in any one area. Your service business is just another account.

🎯

Service business specialists

We only work with service businesses. That means deeper keyword knowledge, better ad copy, and campaigns built around calls and booked jobs — not clicks. Your industry is all we do.

Why LeadSurge

Most agencies run ads.
We build lead pipelines.

There's a big difference between an agency that spends your budget and one that makes it work. We obsess over one thing: how much revenue your ads generate.

🎯

Service Business Specialists

We exclusively work with service businesses — plumbers, roofers, restoration companies, contractors. We know your industry, your keywords, and your customers.

📊

Full Transparency

Live dashboards show you exactly where every rand is spent and what it returns. No vague reports. No smoke and mirrors. Just data you can act on.

🔧

Weekly Optimisation

Your campaigns are reviewed and refined every week — eliminating wasted spend, improving quality scores, and pushing your cost per lead down consistently.

📞

Call & Lead Tracking

Every call, form fill, and conversion is tracked so you know exactly which ads are generating real business — not vanity clicks that never convert.

🏆

You Own Everything

Your Google Ads account, your data, your campaigns — all in your name. If you ever leave, you take it all with you. No hostage accounts, ever.

🇿🇦

Built for South Africa

We understand the SA market — local search behaviour, competition levels, and what it takes to win in your city. Strategy built for here, not copied from abroad.

Proven Results

Real campaigns.
Real revenue.

Every number below comes from real client campaigns. No projections, no estimates — actual results delivered across service industries. USD figures converted to ZAR at prevailing exchange rates.

Home Services

Plumbing, Electrical & HVAC Company

4.59× ROAS
1,678Leads Generated
62%CPL Reduction
R12.9M+Revenue Generated
31.6%Conversion Rate

A multi-service home services company generated 1,678 qualified leads in under 4 months — cutting cost per lead by 62% while generating over R12.9 million in attributable revenue from their ad spend.

Roofing · Multi-Location

Roofing Contractor (Multiple Cities)

11× ROAS
1,306Leads Generated
251%ROI Achieved
R38.8MRevenue Generated
303Jobs Closed

A multi-location roofing business scaled across regions — generating R38.8 million in revenue, 303 closed jobs, and an 11× return on their total advertising spend.

Restoration · 4 Active Clients

Water, Fire & Mould Restoration Companies

33.5× ROAS
R10.1M+Revenue Generated
33.5×Peak ROAS
528+Leads Delivered
R886Avg Cost Per Lead

Four active restoration clients managed simultaneously — generating R10.1 million+ in combined revenue with a peak ROAS of 33.5× on Local Services Ads, averaging just R886 per qualified lead.

Roofing · Portfolio

Roofing Companies (Combined Portfolio)

14.7× ROAS
R52.5MRevenue Generated
391%ROI Achieved
383Jobs Closed
R136,829Revenue Per Job

A roofing portfolio generating R52.5 million from R3.5 million in ad spend — 383 closed jobs, 553 appointments booked, and a 391% return on investment across multiple locations.

Local South African Result

Closer to home.

Real results for a South African service business, in rands.

Relocation & Moving · South Africa

Moving Company — Gauteng

Top 3 Google Position
47Leads in 30 Days
R312Cost Per Lead
R200KMonthly Ad Spend
62%Impression Share

A Gauteng-based moving company spending R200,000/month achieved a cost per lead of R312 and secured top 3 Google positions across their key service areas — generating consistent, qualified moving enquiries month on month.

Across All Active Clients R110M+ in Client Revenue Generated

Generated across 30+ service business clients between 2024 and 2026. Revenue could not be tracked for all clients — this reflects confirmed tracked revenue only. USD figures converted to ZAR at prevailing exchange rates.

The Process

From audit to leads in 4 steps

Simple, transparent, and built around getting you results fast.

1

Free Audit

We analyse your Google Ads account or your competitors' — and identify every opportunity being missed.

2

Strategy Call

We walk you through our findings and present a custom strategy tailored to your business and budget.

3

Campaign Launch

We build and launch your campaigns — keywords, ad copy, tracking, and landing pages all handled for you.

4

Leads & Growth

Qualified leads start coming in. We optimise weekly and report monthly on every rand and every lead.

Pricing

Simple, all-inclusive packages.
No hidden fees.

Every package includes your ad spend, management, tracking, and reporting — all in one monthly investment. No percentage-of-spend fees. No surprises.

Starter
R7,500
per month · all-inclusive
Up to R15,000 ad spend included
Includes
Up to 3 campaigns
Keyword research & ad copy
Call & conversion tracking
Weekly optimisation
Monthly report
Get Started →
Most Popular
Growth
R15,000
per month · all-inclusive
Up to R35,000 ad spend included
Everything in Starter, plus
Up to 7 campaigns
Live reporting dashboard
Competitor analysis
Priority support
Get Started →
Scale
R30,000+
per month · custom
Custom ad spend · built around your goals
Everything in Growth, plus
Unlimited campaigns
Full funnel strategy
Dedicated strategy sessions
Custom reporting & insights
Direct access · always
Let's Talk →

All packages include a no lock-in contract. Cancel anytime.

What Our Clients Say

Don't just take
our word for it.

"

LeadSurge took our plumbing business from 5 calls a week to over 30. Best investment we've made.

O
Johan B. — Owner, Plumbing Business
Cape Town
FAQ

Questions we get asked
all the time.

What industries do you work with? +

We work exclusively with service businesses — plumbers, roofers, HVAC companies, restoration contractors, moving companies, hospitality groups, cleaning companies, medical practices, legal firms, and more. If your business generates leads via phone calls or contact forms, we can help.

How long before I see results? +

Most clients start seeing leads within the first 7–14 days of launch. Google Ads is not SEO — you are paying to be at the top immediately. That said, campaigns typically improve significantly over the first 30–60 days as we gather data and optimise. We are transparent about timelines from day one.

What if Google Ads doesn't work for my business? +

We will not take on a client we do not believe we can deliver results for. That is why we do a free audit first — to make sure Google Ads is the right fit for your business, budget, and market. If it is not, we will tell you honestly. There is no lock-in contract, so you are never trapped.

Is R7,500 the ad spend or the management fee? +

R7,500 is all-inclusive — it covers both your ad spend and our management fee in one monthly payment. There are no separate charges. As your budget grows, you move to a higher package that includes more ad spend and broader campaign coverage.

Do I own my Google Ads account? +

Yes — always. Your account is set up in your name and you have full access at all times. If you ever decide to leave, your account, campaign history, and data come with you. We believe in earning your business every month, not locking you in.

How do I know my budget is being spent correctly? +

You get access to a live dashboard that shows your spend, leads, cost per lead, and conversion rate in real time. You can check it any time, day or night. We also send a detailed monthly report breaking down exactly what happened and what we are doing next.

Get Started

Ready to turn your ad budget into booked jobs?

Request a free, no-obligation Google Ads audit. We'll show you what's working, what's wasted, and what your competitors are doing that you're not.

071 034 6014Call us Mon–Fri, 8am–5pm
WhatsApp UsQuick response — message anytime

Let's Talk Strategy

Tell us about your business and budget. We'll come back with a custom growth plan — no obligation.

🔒 100% confidential. No spam. No obligation.

What Our Clients Say

Don't just take
our word for it.

★★★★★

"We were getting maybe 4 or 5 calls a week before LeadSurge. Within the first month that jumped to over 30. I was genuinely shocked. Vogien knows exactly what he's doing — he doesn't just run ads, he actually explains what's happening and why. Best money we've spent on marketing."

JB
Johan B.
Owner · Plumbing Business · Cape Town
FAQ

Questions we get asked
all the time.

What industries do you work with? +

We work exclusively with service businesses — plumbers, roofers, HVAC companies, restoration contractors, moving companies, hospitality groups, cleaning companies, medical practices, legal firms, and more. If your business generates leads via phone calls or contact forms, we can help.

How long before I see results? +

Most clients start seeing leads within the first 7–14 days of launch. Google Ads is not SEO — you are paying to be at the top immediately. That said, campaigns typically improve significantly over the first 30–60 days as we gather data and optimise. We are transparent about timelines from day one.

What if Google Ads doesn't work for my business? +

We will not take on a client we do not believe we can deliver results for. That is why we do a free audit first — to make sure Google Ads is the right fit for your business, budget, and market. If it is not, we will tell you honestly. There is no lock-in contract, so you are never trapped.

Is R7,500 the ad spend or the management fee? +

R7,500 is all-inclusive — it covers both your ad spend and our management fee in one monthly payment. There are no separate charges. As your budget grows, you move to a higher package that includes more ad spend and broader campaign coverage.

Do I own my Google Ads account? +

Yes — always. Your account is set up in your name and you have full access at all times. If you ever decide to leave, your account, campaign history, and data come with you. We believe in earning your business every month, not locking you in.

How do I know my budget is being spent correctly? +

You get access to a live dashboard that shows your spend, leads, cost per lead, and conversion rate in real time. You can check it any time, day or night. We also send a detailed monthly report breaking down exactly what happened and what we are doing next.

Get Started

Ready to turn your ad budget into booked jobs?

Request a free, no-obligation Google Ads audit. We'll show you what's working, what's wasted, and what your competitors are doing that you're not.

071 034 6014Call us Mon–Fri, 8am–5pm
WhatsApp UsQuick response — message anytime

Let's Talk Strategy

Tell us about your business and budget. We'll come back with a custom growth plan — no obligation.

🔒 100% confidential. No spam. No obligation.