Month to month · 90-day results guarantee
Google Ads management
for South African
service businesses.
More calls and quote requests from Google, without wasting budget on clicks that never convert. Our best documented account halved its cost per lead, and our best South African account brought in 2.6× the leads.
These are ratios, so they read the same in rand as in dollars. They come from four client accounts our founder personally managed: two in the United States, reported in USD, and two in South Africa, in rand. Past results, not a guarantee of future performance. See all four →
Proven Results
Four accounts our founder has grown.
Real results from accounts our founder personally managed — and where a number does not reconcile, we say so. Past performance is not a guarantee of future results.
Pest control · California
−50%
cost per lead
From over $70 to about $35, while counting 13% fewer leads than the call log on purpose.
Port wine ecommerce · US entry
1.49×
from 0.64×
Revenue more than doubled in the off-season, measured against a window containing Christmas.
Prefab construction · South Africa
2.6×
more leads, −34% cost per lead
A matched before-and-after, in rand: leads up from about 21 to 55 while cost per lead fell to R42. Small budget, cleanly reconciled.
Accounting practice · South Africa
>50%
cost per lead, from its peak
The SA arm of a UK–SA practice: cost per lead more than halved from a ~R1,200 peak to the low hundreds, reported honestly against the trend line.
Who Runs Your Account
You will be dealing with us.
Every week, on your account.
LeadSurge is the two of us — Vogien and Tumaini. No juniors, no account managers, no rotating team: the people who build your campaigns are the people you talk to.
I started my digital marketing career in 2020, when I launched my own e-commerce brand — then moved into the agency world to go deeper and more granular on Google Ads. LeadSurge exists to bring that standard to the kind of business that normally gets handed to a junior.
The part most agencies leave out. The numbers on this site come from accounts we have personally managed, and we say so on every page they appear. Where a figure does not reconcile with a client’s own dashboard, we publish the lower one and explain why — the same standard we apply to your reporting.
Google Ads Certified · In Google Ads since 2020 · SA and US agency background
Tumaini brings 8+ years in Google Ads, and currently manages R1 million a month in ad spend across international markets — PPC and SEM strategy, GA4 and Looker Studio reporting, and conversion optimisation. We have worked together for over two years, including at a South African agency.
Between the two of us that means senior hands on every part of your account — strategy, build, tracking and reporting — with nothing handed down to a junior and nobody relaying answers back to you.
Google Ads Certified · 8+ years in PPC · R1M/month managed
Why Us
Why service businesses
choose us over large agencies.
Direct access, always
No juniors, no account managers. You deal with Vogien and Tumaini directly, every single time — not a rotating team.
No lock-in contracts
We earn your business every month by delivering results — not by trapping you in paperwork.
Service business specialists
We only work with service businesses. Deeper keyword knowledge, better ad copy, campaigns built around calls and booked jobs.
Full transparency
Live dashboards show exactly where every rand goes and what it returns. No vague reports.
Weekly optimisation
Campaigns reviewed every week — eliminating wasted spend and pushing cost per lead down.
Built for South Africa
Local search behaviour, competition levels, and what it takes to win in your city — not copied from abroad.
We build accounts trade by trade, because the wasted spend looks different in each one.
See how our Google Ads management works, or find your area: Gauteng, Western Cape, KwaZulu-Natal, Eastern Cape, Free State and Northern Cape.
Meet the specialist behind LeadSurge →The Process
From audit to leads in 4 steps
Simple, transparent, and built around getting you results fast.
Free Audit
We analyse your Google Ads account or your competitors' — and identify every opportunity being missed.
Strategy Call
We walk you through our findings and present a custom strategy tailored to your business and budget.
Campaign Launch
We build and launch your campaigns — keywords, ad copy, tracking, and landing pages all handled for you.
Leads & Growth
Qualified leads start coming in. We optimise weekly and report monthly on every rand and every lead.
Pricing
Custom pricing. Month to month.
Backed by a 90-day guarantee.
We don’t sell packages off a rate card. After a free audit and a conversation about what you want to achieve and how much you’re comfortable investing, we scope a management fee that fits your business. It is separate from your ad spend, which you pay directly to Google.
A free audit
We look at your account, your market and your competitors, and show you where the budget is going and where it should be going.
A straight conversation
We talk through your goals, your job values and what you are willing to spend, and tell you plainly if the numbers do not work.
A fee that fits
You get a management fee scoped to your budget and goals. Month to month, no lock-in, and the account stays in your name.
Our 90-day guarantee: we agree one target with you in writing, such as a cost per lead. If we haven’t hit it by day 90, we keep managing your account without a management fee until we do. How the guarantee works.
We do not set a blanket minimum budget. What you need to spend depends on your trade, what a job is worth to you and what clicks cost in your area — a R450 callout business and a R25,000 installation business need very different numbers. The free audit works yours out before you commit to anything.
Never advertised on Google before? Google runs a matched-credit promotion for first-time advertisers — spend a set amount in your first 60 days and Google matches it in ad credit. It does not apply if you have run Google Ads before, the amount and the terms are Google’s rather than ours, and the credit lands in your ad account. We check whether you qualify before you commit, and we tell you if you do not.
Testimonials
Don't just take
our word for it.
From owners of accounts Vogien personally managed — at LeadSurge and at previous agencies.
“Vogien took our plumbing business from 5 calls a week to over 30. Best investment we've made.”
“We were spending R200,000 a month on ads with nothing to show for it. Within 30 days of Vogien taking over, that turned into a flood of qualified bookings.”
“We needed heads in beds, not just website traffic. Vogien delivered exactly that — our booking enquiries doubled in the first 6 weeks.”
FAQ
Questions we get asked all the time.
What industries do you work with?
We work exclusively with service businesses — plumbers, roofers, HVAC and electrical companies, restoration specialists, moving companies, cleaning services, hospitality groups, medical practices and legal firms. If your business generates leads through phone calls or contact forms, we can help.
How long before I see results?
Results are typically visible within 7–14 days of campaigns going live. Meaningful cost-per-lead data takes longer — we review weekly and report monthly so you can see the trend as it develops.
Is the monthly fee separate from my ad spend?
Yes. Our management fee is custom to your business, quoted after your free audit, and is entirely separate from your advertising budget. Ad spend is paid directly to Google, never through us. We do not set a blanket minimum budget — what you need to spend depends on your trade, your job values and local click prices, and the audit works that out before you commit.
Do I own my Google Ads account?
Always. The account is yours, you retain full ownership and access, and if we ever part ways it stays with you — along with all of its history and data.
Do you guarantee results?
Yes, in a specific way. After your audit we agree one target in writing, such as a cost per lead or a number of qualified enquiries. If we haven’t hit it by day 90, we keep managing your account without a management fee until we do. It covers our fee, not ad spend or setup. Read the full terms.
Am I locked into a contract?
No. We work month to month. We earn your business every month by delivering results, not by trapping you in paperwork.
How do I know my budget is being spent correctly?
You get live dashboard access showing exactly where every rand goes and what it returns, plus a monthly report. And you deal with Vogien and Tumaini directly — not an account manager relaying answers.
Get Started
Let's talk strategy.
Tell us about your business and budget. We'll come back with a custom growth plan — no obligation, no fluff.
Request your free audit
We'll show you exactly where budget is being wasted.