Google Ads for Service Businesses
More Calls.
More Jobs.
More Revenue.
LeadSurge helps South African service businesses generate a predictable flow of qualified leads through Google Ads — without wasting budget on clicks that never convert.
These are not portfolio totals. They are the sum of the four client accounts we publish with screenshots — $1,442,791 of revenue on $243,146 of tracked ad spend, in USD, across three of them. The fourth has no revenue tracking, so it contributes conversions but no revenue. See all four, with the dashboards →
Proven Results
Four accounts, shown
with the dashboards attached.
Not a list of claims. Every figure below traces back to a screenshot of the actual account — and where a number does not reconcile, we say so on the page.
Plumbing · United States
$1.27M
revenue tracked to closed deals
6.20× blended return on $204K of spend, with every lead followed through to an invoice in ServiceTitan.
Protective coatings · United States
5.79×
return on paid spend
Spend up 82%, cost per conversion down 47% — and we report a lower figure than the client's own dashboard, for a reason we explain.
Pest control · California
−50%
cost per lead
From over $70 to about $35, while counting 13% fewer leads than the call log on purpose.
Port wine ecommerce · US entry
1.49×
from 0.64×
Revenue more than doubled in the off-season, measured against a window containing Christmas.
Why Us
Why service businesses
choose us over large agencies.
Direct access, always
No junior account manager. You deal with Vogien directly, every single time — not a rotating team.
No lock-in contracts
We earn your business every month by delivering results — not by trapping you in paperwork.
Service business specialists
We only work with service businesses. Deeper keyword knowledge, better ad copy, campaigns built around calls and booked jobs.
Full transparency
Live dashboards show exactly where every rand goes and what it returns. No vague reports.
Weekly optimisation
Campaigns reviewed every week — eliminating wasted spend and pushing cost per lead down.
Built for South Africa
Local search behaviour, competition levels, and what it takes to win in your city — not copied from abroad.
Run a plumbing business? There is a page on how a plumbing account should be structured — emergency versus scheduled, geysers, and the searches that eat the callout budget. Google Ads for plumbers →
Meet the specialist behind LeadSurge →The Process
From audit to leads in 4 steps
Simple, transparent, and built around getting you results fast.
Free Audit
We analyse your Google Ads account or your competitors' — and identify every opportunity being missed.
Strategy Call
We walk you through our findings and present a custom strategy tailored to your business and budget.
Campaign Launch
We build and launch your campaigns — keywords, ad copy, tracking, and landing pages all handled for you.
Leads & Growth
Qualified leads start coming in. We optimise weekly and report monthly on every rand and every lead.
Pricing
Simple, flat management fees.
No hidden costs.
Management fees are separate from your ad spend, which you pay directly to Google. Minimum ad spend R7,500/month.
Starter
R3,500/month
For R7,500 – R20,000 monthly ad budgets
- Up to 3 campaigns
- Keyword research & negatives
- Ad copywriting
- Conversion tracking setup
- Weekly optimisation
- Monthly reporting
Growth
R6,000/month
For R20,000 – R50,000 monthly ad budgets
- Up to 7 campaigns
- Everything in Starter
- Live performance dashboard
- Call tracking
- Landing page guidance
- Priority response
Scale
Custom
For R50,000+ monthly ad budgets
- Unlimited campaigns
- Everything in Growth
- Offline conversion imports
- Revenue-based bidding
- Multi-location support
- Strategy sessions
Testimonials
Don't just take
our word for it.
From owners of accounts Vogien personally managed — at LeadSurge and at previous agencies.
“Vogien took our plumbing business from 5 calls a week to over 30. Best investment we've made.”
“We were spending R200,000 a month on ads with nothing to show for it. Within 30 days of Vogien taking over, that turned into a flood of qualified bookings.”
“We needed heads in beds, not just website traffic. Vogien delivered exactly that — our booking enquiries doubled in the first 6 weeks.”
FAQ
Questions we get asked all the time.
What industries do you work with?
We work exclusively with service businesses — plumbers, roofers, HVAC and electrical companies, restoration specialists, moving companies, cleaning services, hospitality groups, medical practices and legal firms. If your business generates leads through phone calls or contact forms, we can help.
How long before I see results?
Results are typically visible within 7–14 days of campaigns going live. Meaningful cost-per-lead data takes longer — we review weekly and report monthly so you can see the trend as it develops.
Is the monthly fee separate from my ad spend?
Yes. Our management fee starts at R3,500 per month and is entirely separate from your advertising budget. Ad spend is paid directly to Google, never through us. We require a minimum ad spend of R7,500 per month for campaigns to work properly.
Do I own my Google Ads account?
Always. The account is yours, you retain full ownership and access, and if we ever part ways it stays with you — along with all of its history and data.
Am I locked into a contract?
No. We work month to month. We earn your business every month by delivering results, not by trapping you in paperwork.
How do I know my budget is being spent correctly?
You get live dashboard access showing exactly where every rand goes and what it returns, plus a monthly report. And you deal with Vogien directly — not an account manager relaying answers.
Get Started
Let's talk strategy.
Tell us about your business and budget. We'll come back with a custom growth plan — no obligation, no fluff.
Request your free audit
We'll show you exactly where budget is being wasted.