More Calls.
More Jobs.
More Revenue.

LeadSurge helps South African service businesses generate a predictable flow of qualified leads through Google Ads — without wasting budget on clicks that never convert.

No lock-in contracts
You own your account
Full spend transparency

Get Your Free Google Ads Audit

We'll show you exactly where budget is being wasted — no obligation, no fluff.

R110M+Client Revenue Generated
14.7×Highest ROAS Achieved
62%Avg CPL Reduction
100%Service Business Focus

Most agencies run ads.
We build lead pipelines.

There's a big difference between an agency that spends your budget and one that makes it work. We obsess over one thing: how much revenue your ads generate.

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Service Business Specialists

We exclusively work with service businesses — plumbers, roofers, restoration companies, contractors. We know your industry, your keywords, and your customers.

📊

Full Transparency

Live dashboards show you exactly where every rand is spent and what it returns. No vague reports. No smoke and mirrors. Just data you can act on.

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Weekly Optimisation

Your campaigns are reviewed and refined every week — eliminating wasted spend, improving quality scores, and pushing your cost per lead down consistently.

📞

Call & Lead Tracking

Every call, form fill, and conversion is tracked so you know exactly which ads are generating real business — not vanity clicks that never convert.

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You Own Everything

Your Google Ads account, your data, your campaigns — all in your name. If you ever leave, you take it all with you. No hostage accounts, ever.

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Built for South Africa

We understand the SA market — local search behaviour, competition levels, and what it takes to win in your city. Strategy built for here, not copied from abroad.

Real campaigns.
Real revenue.

Every number below comes from real client campaigns. No projections, no estimates — actual results delivered across service industries.

Home Services

Plumbing, Electrical & HVAC Company

4.59× ROAS
1,678Leads Generated
62%CPL Reduction
$700K+Revenue Generated
31.6%Conversion Rate

A multi-service home services company generated 1,678 qualified leads in under 4 months — cutting cost per lead by 62% while generating over $700,000 in attributable revenue from their ad spend.

Roofing · Multi-Location

Roofing Contractor (Multiple Cities)

11× ROAS
1,306Leads Generated
251%ROI Achieved
$2.1MRevenue Generated
303Jobs Closed

A multi-location roofing business scaled across regions — generating $2.1 million in revenue, 303 closed jobs, and an 11× return on their total advertising spend.

Restoration · 4 Active Clients

Water, Fire & Mould Restoration Companies

33.5× ROAS
$547K+Revenue Generated
33.5×Peak ROAS
528+Leads Delivered
$48Avg Cost Per Lead

Four active restoration clients managed simultaneously — generating $547,000+ in combined revenue with a peak ROAS of 33.5× on Local Services Ads, averaging just $48 per qualified lead.

Roofing · Portfolio

Roofing Companies (Combined Portfolio)

14.7× ROAS
$2.84MRevenue Generated
391%ROI Achieved
383Jobs Closed
$7,407Revenue Per Job

A roofing portfolio generating $2.84 million from $192,000 in ad spend — 383 closed jobs, 553 appointments booked, and a 391% return on investment across multiple locations.

Across All Active Clients R110M+ in Client Revenue

Generated across service businesses through Google Ads campaigns managed by the LeadSurge team.

From audit to leads in 4 steps

Simple, transparent, and built around getting you results fast.

1

Free Audit

We analyse your Google Ads account or your competitors' — and identify every opportunity being missed.

2

Strategy Call

We walk you through our findings and present a custom strategy tailored to your business and budget.

3

Campaign Launch

We build and launch your campaigns — keywords, ad copy, tracking, and landing pages all handled for you.

4

Leads & Growth

Qualified leads start coming in. We optimise weekly and report monthly on every rand and every lead.

All-inclusive.
No hidden fees. No surprises.

One monthly investment covers everything — your ad spend, our management, and full campaign oversight.

Entry Level Package — All-Inclusive
Everything You Need to Start Generating Leads

Your ad spend and our management fee are both covered in one monthly investment. No separate charges, no percentage-of-spend fees, no surprises at the end of the month.

All-inclusive from R7,500 per month · management + ad spend included
Everything Included in Your Package
Google Ads campaign setup
Keyword research & strategy
Professional ad copywriting
Call & conversion tracking
Weekly campaign optimisation
Monthly performance report
Live reporting dashboard
Dedicated account manager
No lock-in contract
Why R7,500 minimum? Google Ads requires a minimum investment to generate competitive results in any service industry. We're honest about this upfront — because we'd rather set you up for success than take your money and deliver nothing. Budgets scale as your business grows.

Don't just take
our word for it.

"

LeadSurge took our plumbing business from 5 calls a week to over 30. Best investment we've made.

O
Owner, Plumbing Company
Cape Town

Ready to turn your ad budget into booked jobs?

Request a free, no-obligation Google Ads audit. We'll show you what's working, what's wasted, and what your competitors are doing that you're not.

Request Your Free Audit

We'll review your Google Ads and come back with a full breakdown — free, no strings attached.