For South African Accounting Practices
Google Ads
for Accountants
We run Google Ads for accountants and accounting practices, built to bring in monthly clients — small businesses that need their books, tax and compliance handled — rather than the huge volume of people looking for a SARS phone number, a free tax calculator or an articles position. Custom pricing. No lock-in. You keep your own account.
Google Ads Certified · In Google Ads since 2020 · One specialist, not an account manager
Documented Accounting Practice Account
The South African arm of an accounting and advisory practice, managed by our founder. A modest budget with no revenue tracking, so we report leads and cost per lead, not a return. Read the curve and the caveats in the full case study. Past results, not a guarantee.
What You Get
Google Ads for accounting practices,
run by one specialist.
A practice lives on retainers, and the account is built to bring in more of them. You deal with Vogien and Tumaini directly, every time.
Retainers bid higher than once-offs
A monthly bookkeeping client is worth years of fees. A once-off tax return is worth one. They get separate campaigns so the cheap work can’t set the price for the valuable work.
SARS traffic stripped out
eFiling logins, SARS branch numbers and refund-status searches are enormous and worthless to you. They are blocked before launch.
Tax season planned for
Filing season changes demand every year. Budgets and ads shift with it instead of running flat through the busiest weeks.
Every lead tracked
Calls with a minimum duration and forms, both fed back to Google, so the bidding learns which enquiries became clients.
You own everything
Your Google Ads account, your billing, your data. Leave whenever you like and the full history stays with you.
One practice per area
We won’t take a second accounting practice in your area. Two practices in the same auction only raise each other’s costs.
Built For Accounting Practices
Four kinds of accounting work.
Four different campaigns.
Most practice accounts put tax, bookkeeping and company work into one “accountant near me” group — so the cheapest enquiries set the bid for all of it.
01 · The annuity
Monthly accounting & bookkeeping
Small businesses that need someone to run the books every month. The highest lifetime value in the practice, and worth a far higher cost per lead than a single return.
02 · Seasonal
Tax returns & SARS
Individual and provisional returns, SARS disputes and verifications. High volume, clear deadlines, and a campaign that should rise and fall with filing season.
03 · The entry point
Company registration & compliance
CIPC registrations, annual returns and beneficial ownership filings. Low ticket on its own, but often the first job for a client who then stays for the books.
04 · Higher margin
Payroll & advisory
Payroll, EMP201s, budgets and advisory for growing businesses. A smaller, more considered buyer, with its own keywords and landing page.
Stop Paying For These
The searches that look like
accounting work and are not.
This is where most of the budget actually goes. Blocked from day one.
People looking for SARS
sars efiling login · sars contact number · sars branch · refund status
People studying accounting
SAICA · CTA results · articles vacancies · accounting bursary
People doing it themselves
free accounting software · tax calculator · how to submit tax return · excel template
People who want a job
bookkeeper jobs · accountant salary · accounting intern · remote bookkeeping jobs
Your free audit shows you exactly which of these your current account is paying for, in rands, from your own search terms report.
Worth Knowing
What the South African
practice account shows.
One of our four documented accounts is the South African arm of an accounting and advisory practice. Over six months it produced 71 leads at a blended R278 each, on R19,747 of spend, with the cost per lead falling from a peak near R1,200 to a steady band in the low hundreds.
Nothing about that was exotic. Conversion tracking was fixed first, Search Partners switched off, location targeting tightened to people actually in the area, then a full search-terms clean-up and new higher-intent keywords. The full breakdown, including what that view can and can’t prove, is on the accounting practice case study.
It is a modest budget and there is no revenue tracking on it, so we report leads and cost per lead, not a return. For what a budget like that buys in your market, start with what Google Ads costs in South Africa.
Pricing
Custom pricing.
Cancel any time.
Your pricing is custom. After a free audit and a conversation about your goals, we scope a management fee around how much you want to invest — separate from your ad spend, which stays in your own account, on your own card, and we never touch it. No lock-in and no notice period.
Want numbers for your business? Try the Google Ads cost calculator: it opens pre-set for accountants.
Questions
What accountants ask us.
Have you actually run Google Ads for an accounting practice?
Yes. One of our four documented accounts is the South African arm of an accounting and advisory practice: 71 leads at a blended R278 over six months, with the cost per lead brought down from a peak near R1,200. The case study shows the curve and is straight about what it can and can’t prove.
Won’t most of our leads just want a cheap tax return?
If the account is left on broad terms, yes. That is the reason for separate campaigns: tax work is bid at what a return is worth to you, and monthly accounting is bid at what a retainer is worth. The form also asks what they need, so you know which is which before you call back.
How much should a practice spend?
Enough to show consistently for monthly-client searches in your area through the whole year, with extra during filing season. The Google Ads cost calculator gives a starting range for accountants, and the audit narrows it.
Does it matter that we’re a small practice?
Less than you’d think. The large firms rarely bid hard on small-business bookkeeping in a specific suburb. A tightly built local account competes well there, and poorly on broad national terms — so we keep it local.
Will you work with another practice in our area?
No. Two practices in the same auction only push each other’s costs up.
Are we locked in?
No. Month to month, cancel any time, and the account and its history stay in your name.
Related Trades
Other trades we build campaigns for.
Google Ads for lawyers & law firms
Built one practice area at a time, with free-advice and legal-aid traffic blocked.
Google Ads for engineering firms
Residential sign-offs, structural, civil and building services, each discipline separate.
Google Ads for architects
New homes, alterations, plan approvals and commercial work, with students and free-plan hunters blocked.
Areas we cover include George, Cape Town, Stellenbosch, Johannesburg, Pretoria, Durban, Gqeberha, Bloemfontein, East London, Kimberley. See every area or every industry.
Free Audit
Find out how much of your
budget goes to SARS searches.
Send your details and Vogien will go through your Google Ads for accountants personally — how much went to eFiling and SARS searches, whether tax work is outbidding monthly clients, and what a retainer is really costing you to win. Straight answer either way, or get in touch another way.
Request your free audit
For accounting practices specifically.