Google Ads Management
Google Ads management for South African service businesses
We set up and run Google Ads for businesses that win work through a call, a quote or a site visit. One specialist on your account, month to month, with a 90-day results guarantee.
Google Ads Certified · In Google Ads since 2020 · One specialist, not an account manager
Documented Client Accounts
Four client accounts our founder personally managed: two in the United States and two in South Africa. Read the full breakdown on the results page. Past results, not a guarantee.
What’s Included
Everything Google Ads management
should cover.
Most underperforming accounts aren’t short of budget. They’re short of tracking, structure and someone reading the search terms every week.
Build
Tracking that counts real leads
Calls, forms and WhatsApp clicks tracked separately, so the account optimises to enquiries rather than clicks. Where it fits, call tracking that tells a real lead from a wrong number.
Campaigns
A campaign per job type
Emergency work, installations and maintenance get their own budgets and bids, so cheap clicks can’t eat the money meant for your best jobs.
Every week
Search terms read by a person
We read the searches that triggered your ads and block the ones that will never become work: job seekers, DIY, free advice and areas you don’t service.
Landing pages
Pages built to get the call
Where your website is slowing enquiries down, we build focused landing pages for your main services, with your number and a short form above the fold.
Reporting
Numbers you can check
A monthly report in plain language: what you spent, what came in, what it cost per lead, and what we changed and why.
Ownership
Your account, always
The account is in your name and stays with you. Month to month, no lock-in.
Our Guarantee
Hit the target in 90 days,
or we keep working for free.
After your audit we agree one target in writing, such as a cost per lead or a number of qualified enquiries a month. If we haven’t hit it by day 90, we keep managing your account without a management fee until we do.
We agree the target
One number, set from your audit and your market, written into the agreement before we start.
We have 90 days
Enough time to build the account, gather real data and get past Google’s learning period.
Missed it? No fee
If the target isn’t met by day 90, you stop paying our management fee until it is. You can still leave at any time.
The fine print, in plain words. The guarantee holds while the agreed monthly ad budget stays in place, conversion tracking stays installed, enquiries are answered or followed up within the agreed time, and nobody else makes changes to the account. It covers our monthly management fee only. Ad spend is paid to Google and the once-off setup covers work already delivered, so neither is refunded.
What It Costs
Three costs, quoted separately.
We don’t sell packages off a rate card. You get each cost in writing before you commit to anything.
To Google
Ad spend
Paid from your card straight to Google, in your own account. You set the budget, and we tell you plainly if it’s too small for your market to produce useful data.
To us, monthly
Management fee
Scoped after the free audit, around your budget and goals. Month to month, separate from your ad spend, and covered by the 90-day guarantee.
To us, once
Setup
Tracking, campaign build, negative keyword lists and, where needed, landing pages. Most of the hard work happens here.
Want a first estimate? The Google Ads cost calculator works out ad spend, enquiries and jobs for your trade, and what Google Ads costs in South Africa breaks down every number.
How It Works
From audit to leads in four steps.
Free audit
We look at your account or your market, your competitors and your numbers, and show you where the budget would go.
Agree the target
We agree the fee, the budget and one written 90-day target, such as cost per lead or qualified enquiries a month.
Build
Tracking, campaigns and landing pages are built and checked before a rand is spent.
Run and improve
Weekly changes, monthly reporting, and a straight conversation about what is and isn’t working.
Built for your trade and your area: see Google Ads by industry and the areas we cover, or who runs your account.
FAQ
Google Ads management questions.
How much does Google Ads management cost?
There are three separate costs: your ad spend, which you pay straight to Google; a monthly management fee; and a once-off setup for tracking, campaigns and landing pages. We don’t publish a rate card. The fee is scoped after a free audit, around your budget and goals, and you get it in writing before anything starts.
Is there a minimum ad budget?
There’s no blanket minimum. Google needs a steady flow of clicks to learn from, which in most trades works out to roughly R150 to R300 a day, but the right number depends on what a job is worth to you and what clicks cost in your area. The cost calculator gives you a first estimate, and the audit gives you the real one.
Is the management fee separate from my ad spend?
Yes. Your ad spend goes from your card to Google, in your own account. Our fee is billed separately, so you always see exactly what Google charged and what we charged.
How does the 90-day guarantee work?
After the audit we agree one target in writing, such as a cost per lead or a number of qualified enquiries a month. If we haven’t hit it by day 90, we keep managing your account without a management fee until we do. It applies as long as the agreed ad budget, tracking and lead follow-up stay in place. Ad spend and the setup fee aren’t covered.
Do I own my Google Ads account?
Yes. The account is set up in your name and stays yours, with all its history, whether you stay with us or not.
Is there a contract?
No lock-in. You pay month to month and can stop at any time, with no notice period.
How soon will I see leads?
Search ads can show within a day of going live, and most accounts see enquiries in the first one to two weeks. Cost per lead usually takes two to three months to settle, as the account learns which searches turn into jobs.
Who do you work with?
Businesses that win work through a call, a quote or a site visit: trades, professional firms, installers and B2B service companies. See every industry we build for.
Get Started
Get a free Google Ads audit.
Tell us about your business and budget. We'll come back with a custom growth plan — no obligation, no fluff.
Request your free audit
We'll show you exactly where budget is being wasted.