For South African Cleaning Companies
Google Ads Agency
for Cleaning Companies
We run Google Ads for cleaning companies, so the enquiries come from offices that need a contract and homeowners who need a deep clean — not from the enormous number of people searching for cleaning work. From R3,500 a month. No lock-in.
Google Ads Certified · In the industry since 2018 · One specialist, not an account manager
Documented Client Accounts
Four client accounts published with their account screenshots, in USD. None of them is a cleaning account, and we are not going to pretend otherwise. Judge the method, then read the numbers and the reconciliation notes on the results page.
What You Get
Google Ads for cleaning companies,
run by one specialist.
No junior account manager, no rotating team, no 12-month contract. You deal with Vogien directly, every time.
Job seekers filtered out first
No trade on this list has a worse job-seeker problem. “Cleaning” is one of the most searched employment terms in South Africa, and an account without a serious negative list spends most of its budget on people looking for work.
Contracts valued properly
A recurring office contract is worth many multiples of a once-off domestic clean, so it can carry a far higher cost per lead. Most cleaning accounts bid the same on both and then wonder why the maths never works.
Once-off work used to fill gaps
Move-outs, post-construction cleans, deep cleans and carpet work are searched with high urgency and close quickly. Separate group, separate bids, and a conversion that is a booking rather than a browse.
Cost per lead kept genuinely low
Cleaning has the lowest ticket on this list, so there is no room for sloppy targeting. Tight geography, tight match types, and weekly search-term pruning are not optional here.
You own everything
Your Google Ads account, your billing, your data. Leave whenever you like and the account, history and conversion data stay with you.
One cleaning company per area
We will not take a second cleaning client in your service area. Bidding two clients against each other raises both their costs.
Built For Cleaning Companies
Four kinds of work.
Four different campaigns.
Cleaning is a volume business with a thin margin per job, which means the account has to be more disciplined than any other trade — not less.
01 · Best lifetime value
Commercial & office contracts
Offices, retail, schools, complexes, body corporates. Low volume, long cycle, and by far the most valuable thing the account can win because it recurs every month. Worth paying many times more per enquiry than anything else on this page.
02 · Fastest to close
Once-off & deep cleans
Move-in and move-out cleans, spring cleans, post-renovation, post-builders. Urgent, date-driven and decided quickly, which makes it the group that keeps the diary full between contracts.
03 · Specialist premium
Carpets, upholstery & windows
Carpet and upholstery cleaning, high-pressure work, window and facade cleaning. Higher ticket than general domestic and searched by people who already know what they want — so it deserves its own ads rather than being folded into a generic cleaning group.
04 · Steady baseline
Domestic & regular
Weekly and fortnightly household cleaning. The lowest value per enquiry and the highest search volume, which is exactly why it needs the tightest geography and the strictest cost-per-lead ceiling in the account.
Stop Paying For These
The searches that look like
cleaning work and are not.
This is where most cleaning budgets actually go. Blocked from day one.
People who want work, not a cleaner
cleaning jobs · domestic worker wanted · cleaner vacancies · cleaning salary · looking for cleaning work
People buying products
cleaning products · cleaning chemicals · industrial vacuum price · cleaning equipment
People wanting a business, not a service
cleaning franchise · start a cleaning business · cleaning tenders · cleaning company registration
People fixing it themselves
how to clean a carpet · remove stains diy · homemade cleaner · youtube
Your free audit shows you exactly which of these your current account is paying for, in rands, from your own search terms report.
Pricing
From R3,500 a month.
Cancel any time.
Management fee only — your ad spend stays in your own account, on your own card, and we never touch it. No setup fee, no lock-in, no notice period.
Questions
What cleaning companies ask us.
Why does my account get so much rubbish traffic?
Because “cleaning” is a job word before it is a service word. In South Africa the search volume for cleaning employment dwarfs the volume for hiring a cleaning company, so a broad-match account will spend most of its month on people looking for work and report it as clicks. This is the first thing the audit measures.
My margins are thin. Can Google Ads even work at my ticket size?
On domestic work alone it is tight, and anyone who tells you otherwise has not run one. Where it works is commercial: a single office contract that recurs monthly changes the maths completely and can justify a cost per lead many times higher than a once-off clean. We build the account around that reality rather than pretending all leads are equal.
Should I bid on cleaning tenders?
Generally no. Tender searches are mostly people compiling lists, students and competitors, and the ones that are real go through a procurement process that a Google Ads click does not shortcut. That budget does more work on commercial contract keywords.
How soon do the enquiries start?
Search ads can serve within a day of going live, so the first enquiries usually come the same week. Commercial contracts take longer to convert by their nature — expect the once-off work to show first while the contract pipeline builds.
Will you work with another cleaning company in my area?
No. Bidding two clients against each other in the same auction raises both their costs and only one can win the click. Worth asking any agency before you sign anything.
Am I locked in?
No. Month to month, cancel any time, and the Google Ads account stays yours — with all the history and conversion data in it. If we are not earning the fee you should be able to leave without a phone call about it.
Free Audit
Find out how much goes
to people wanting a job.
Send your details and Vogien will go through your account personally — how much of your spend went to job seekers, whether commercial work is being under-bid against domestic, and what the negative keyword list is missing. No obligation, and you get a straight answer either way.
Request your free audit
For cleaning companies specifically.