Insights

Straight talk on Google Ads
for South African businesses

No fluff, no vanity metrics. Practical guides on what Google Ads actually costs, where budgets leak, and how service businesses win real leads — written from documented accounts.

Pricing & Budgets · 9 min read

What Google Ads Really Costs in South Africa in 2026

Ad spend, management fees, build costs and the charges nobody quotes you — a straight answer with realistic numbers and the pricing traps to avoid.

Wasted Spend · 8 min read

The 7 Ways Google Ads Quietly Wastes Your Budget

The seven leaks we find in almost every account we audit — from broad match and missing negatives to the wrong location settings — and how to stop each one.

Local Edge · 7 min read

The isiZulu & Afrikaans Keyword Gap Most SA Accounts Ignore

Almost every SA account bids only in English and overpays. How the cheaper-click lane works, where it's strongest, and how to use it without wasting money.
  • Coming soon: Google Ads vs Meta Ads for South African service businesses
  • Coming soon: Google Ads vs lead-gen platforms (Bark, Kandua & co.): the real trade-off
  • Coming soon: Why your cost per lead is so high — and how to actually lower it
  • Coming soon: How much should a plumber, electrician or roofer spend on Google Ads?
  • Coming soon: Google Ads and load-shedding: how demand spikes should change your strategy
  • Coming soon: Do you actually need a landing page for Google Ads? The honest answer
  • Coming soon: How to read your Google Ads account like an agency would (a 10-minute check)

New guides drop regularly. Want a specific question answered? Ask us directly — and grab your free account audit while you're at it.