Who We Are
International experience.
Local focus.
LeadSurge is run by two specialists, Vogien and Tumaini — not a rotating team of account managers. You deal directly with the two people who actually do the work, every single time.
Vogien Talmagies
Founder & Google Ads Specialist
I started my digital marketing career in 2020, when I launched my own e-commerce brand — then moved into the agency world to go deeper and more granular on Google Ads, driving revenue across multiple industries and continents.
From my own store I moved into the agency world, including a high-performance US agency, where I managed campaigns at serious scale — and where the bulk of the R110M+ in client revenue I have had a hand in was generated. That experience put me in rooms most local specialists never get access to.
That R110M+ is a career figure across 30+ accounts, most of it earned at a previous agency — a past result, not a guarantee. What I can show you is four accounts I personally managed, set out with the reconciliation notes where a figure does not agree with the client’s own reporting.
I started LeadSurge to bring that same international standard directly to South African service businesses. You will not deal with an account manager or a rotating team. You deal directly with us — Vogien and Tumaini — every single time.
Vogien TalmagiesFounder, LeadSurge
Tumaini Benjamin Emanual
Google Ads & PPC Specialist
Over 8 years in digital advertising, currently managing R1 million a month in ad spend across international markets.
Vogien and Tumaini have worked together for over two years, including at a South African agency — so LeadSurge is a genuine two-person team, not a solo operator you never actually reach.
Tumaini's focus: PPC & SEM strategy across Search, Display, Discovery and Video; analytics and reporting in GA4, Looker Studio and Google Tag Manager; and conversion optimisation — A/B landing-page testing, CRO and conversion-value rules. Past highlights include leading paid search for a global tech enterprise and building custom Google Ads scripts and automated bid strategies. Past results, not a guarantee.
Tumaini Benjamin EmanualGoogle Ads & PPC Specialist, LeadSurge
Most of the documented results on this site were achieved on United States accounts. See the full breakdown, including which accounts were American →
Why Us
Why service businesses
choose us over large agencies.
Direct access, always
No juniors, no account managers. You deal with Vogien and Tumaini directly, every single time — not a rotating team.
No lock-in contracts
We earn your business every month by delivering results — not by trapping you in paperwork.
Service business specialists
We only work with service businesses. Deeper keyword knowledge, better ad copy, campaigns built around calls and booked jobs.
Full transparency
Live dashboards show exactly where every rand goes and what it returns. No vague reports.
Weekly optimisation
Campaigns reviewed every week — eliminating wasted spend and pushing cost per lead down.
Built for South Africa
Local search behaviour, competition levels, and what it takes to win in your city — not copied from abroad.
Credentials
Certified, and accountable.
Google Ads Certified Specialist
LeadSurge's team holds official Google Ads certifications — every campaign is built and managed to Google's certified standards for performance and account management.
You own your account
Your Google Ads account stays yours. Ad spend is paid directly to Google, never through us, and you keep full ownership and access if we ever part ways.
The Process
From audit to leads in 4 steps
Simple, transparent, and built around getting you results fast.
Free Audit
We analyse your Google Ads account or your competitors' — and identify every opportunity being missed.
Strategy Call
We walk you through our findings and present a custom strategy tailored to your business and budget.
Campaign Launch
We build and launch your campaigns — keywords, ad copy, tracking, and landing pages all handled for you.
Leads & Growth
Qualified leads start coming in. We optimise weekly and report monthly on every rand and every lead.
Get Started
Ready to turn your ad budget
into booked jobs?
Request a free, no-obligation Google Ads audit. We'll show you what's working, what's wasted, and what your competitors are doing that you're not.