For South African Plumbing Businesses
Google Ads Agency
for Plumbers
We run Google Ads for plumbing businesses, so the phone rings with people who have a burst geyser right now — not job seekers, DIYers and price shoppers. Custom pricing. No lock-in. You keep your own account.
Google Ads Certified · In Google Ads since 2020 · One specialist, not an account manager
Documented Client Accounts
Real results from accounts our founder personally managed — read the full breakdown, with the reconciliation notes where a figure does not agree with the client’s own reporting, on the results page. Past results, not a guarantee.
What You Get
Google Ads for plumbers,
run by one specialist.
No juniors, no account managers, no rotating team, no 12-month contract. You deal with Vogien and Tumaini directly, every time.
A campaign per job type
Emergency, geysers, installations and commercial get their own budgets and bids — so cheap clicks can’t eat the money that should be catching callouts.
Call tracking on every lead
Plumbing converts on the phone. We track calls with a minimum duration, so the bidding learns from real jobs instead of wrong numbers.
Wasted spend blocked
A negative keyword list built for plumbing on day one, then extended every week from your actual search terms report.
Weekly optimisation
Reviewed every week, not every quarter. Bids, search terms, ad copy and budget pacing — pushing cost per booked job down.
You own everything
Your Google Ads account, your billing, your data. Leave whenever you like and the account, history and conversion data stay with you.
One plumber per area
We won’t take a second plumbing client in your service area. Bidding two clients against each other raises both their costs.
Built For Plumbing
Four kinds of work.
Four different campaigns.
Most plumbing accounts run everything through one ad group on one budget. That is why the emergency calls stop coming by mid-afternoon.
01 · Highest value per call
Emergency & after-hours
Burst pipes, blocked drains, leak detection, no water. Decided before the search even starts — they phone the first plumber who answers. Own budget, own bids, and bid increases scheduled for when your competitors’ offices are shut.
02 · Highest ticket
Geysers
Repair, replace, element and thermostat, solar and heat-pump conversion. Split by intent, because a homeowner paying cash and a homeowner claiming from insurance need different ads — and if you’re not on an insurer’s panel, claim searches are money down the drain.
03 · Longer cycle
Scheduled & installations
Bathrooms, renovations, pipe replacement, pressure and pump work. Form-led and comparison-shopped, so this group is judged on quotes that turn into work — never on lead volume.
04 · Biggest contracts
Commercial & body corporate
Complexes, retail, offices, maintenance contracts. Low volume, long cycle, highest value per win. Given its own keywords and its own patience, because it will never look good on a 30-day report.
Stop Paying For These
The searches that look like
plumbing work and are not.
This is where most plumbing budgets actually go. Blocked from day one.
People who want your job
plumber jobs · plumbing vacancies · plumber salary · plumbing courses · PIRB registration
People fixing it themselves
how to unblock a drain · fix a leaking tap · diy · youtube
People buying parts
geyser price · plumbing supplies · pipe fittings · for sale
People who’ll never book you
cheapest plumber · plumber rates per hour · municipal water problem
Your free audit shows you exactly which of these your current account is paying for, in rands, from your own search terms report.
Pricing
Custom pricing.
Cancel any time.
Your pricing is custom. After a free audit and a conversation about your goals, we scope a management fee around how much you want to invest — separate from your ad spend, which stays in your own account, on your own card, and we never touch it. No lock-in and no notice period.
Want numbers for your trade? Try the Google Ads cost calculator: it opens pre-set for plumbers.
Questions
What plumbers ask us.
I tried Google Ads before and it was a waste of money.
Most plumbers who say this have the same three things in the account: one ad group covering every kind of plumbing work, no call tracking, and no negative keyword list. That combination reliably spends money on job seekers, DIYers and price shoppers, then reports it as leads. The free audit will show you which of the three applied to yours.
How much should I spend on ads?
Enough to still be showing when the emergencies happen, because that is the part that cannot be faked. A budget that runs out by lunchtime is not a small campaign, it is an absent one. We would rather start you on fewer suburbs with proper coverage than spread thin across a metro and lose every auction that mattered.
How soon do the calls start?
Search ads can serve within a day of going live, so the first calls usually come the same week. What takes 30 to 60 days is getting the cost per booked job down — that needs real search term data and enough conversions for the bidding to learn from.
Do I need a website?
You need a page that loads fast on a phone and puts your number where a panicking homeowner can tap it. That is a lower bar than a full website. If it is what is standing between you and running ads properly, say so — better to solve it than to buy clicks that land somewhere slow.
Will you work with another plumber in my area?
No. Bidding two clients against each other in the same auction raises both their costs and only one can win the click. Worth asking any agency before you sign anything.
Am I locked in?
No. Month to month, cancel any time, and the Google Ads account stays yours — with all the history and conversion data in it. If we are not earning the fee you should be able to leave without a phone call about it.
Related Trades
Other trades we build campaigns for.
Google Ads for electricians
Certificates of Compliance, fault finding, backup power and commercial work, with Eskom and municipal searches filtered out.
Google Ads for HVAC & aircon companies
Installations, repairs, service contracts and refrigeration, with retail aircon shoppers stripped out.
Google Ads for roofing companies
Leak repairs, re-roofing, waterproofing and commercial roofs, with budget paced to the weather.
Areas we cover include George, Cape Town, Stellenbosch, Johannesburg, Pretoria, Durban, Gqeberha, Bloemfontein, East London, Kimberley. See every area or every industry.
Free Audit
Find out where the
callout budget is going.
Send your details and Vogien will go through your account personally — what the wasted spend is, whether emergency work is being crowded out, and what the negative keyword list is missing. No obligation, and you get a straight answer either way.
Request your free audit
For plumbing accounts specifically.