For South African Physiotherapy Practices
Google Ads
for Physiotherapists
We run Google Ads for physiotherapists around the way patients actually search — for the problem, not the profession. People look for help with a sore back, a knee injury or rehab after an operation, and far more of them are looking for free stretches than for an appointment. Custom pricing. No lock-in. You keep your own account.
Google Ads Certified · In Google Ads since 2020 · One specialist, not an account manager
Documented Client Accounts
Four client accounts our founder personally managed, two American and two South African. None of them is a physiotherapy account, and we are not going to pretend otherwise. Judge the method, then read the numbers on the results page.
What You Get
Google Ads for physios,
run by one specialist.
A practice fills its diary from bookings, not clicks, and the account is built around that. You deal with Vogien and Tumaini directly, every time.
Campaigns by condition
Back pain, sports injuries and post-operative rehab each get their own ads and landing sections, written in the words patients use.
Free-exercise traffic blocked
Stretches, exercises and home-treatment searches are negated before launch. They are the biggest single waste in physio accounts.
Written inside the rules
Ads and pages are written with HPCSA advertising rules in mind, and Google restricts targeting on health conditions, so search does the work.
Bookings tracked, not clicks
Calls, forms and online bookings are all tracked and fed back to Google, so the bidding learns which searches filled the diary.
You own everything
Your Google Ads account, your billing, your data. Leave whenever you like and the account history stays with you.
One practice per area
We won’t take a second physio practice in your area. Two practices bidding on “physio [your suburb]” only raise each other’s costs.
Built For Physiotherapists
Four kinds of patients.
Four different campaigns.
A single “physiotherapist” ad group misses most of your patients, because most of them never type the word.
01 · Highest volume
Back, neck & joint pain
The bulk of demand, described in plain language. Worth bidding on hard, as long as the exercise and home-remedy searches around it are filtered out.
02 · Urgent
Sports injuries
Runners, rugby and gym injuries with a clear goal of getting back to it. Fast decisions and strong referral value inside clubs.
03 · Referral-led
Post-operative rehab
Knee, hip and shoulder rehab after surgery. Often surgeon-referred, but many patients still search to choose a practice near home.
04 · Specialist
Specialised care
Pelvic health, paediatrics, neuro rehab or dry needling — whatever your practice is known for. Lower volume, less competition, and a clearer reason to choose you.
Stop Paying For These
The searches that look like
patients and are not.
This is where most of the budget actually goes. Blocked from day one.
People treating it at home
back stretches · knee exercises · sciatica exercises pdf · how to fix shoulder pain
People studying physio
physiotherapy degree · physio bursary · HPCSA registration · physio salary
People buying equipment
kinesiology tape · massage gun · knee brace price · foam roller
People who want a job
physio jobs · locum physio · physio assistant · community service physio
Your free audit shows you exactly which of these your current account is paying for, in rands, from your own search terms report.
Worth Knowing
Why the condition matters
more than the job title.
Almost nobody wakes up wanting a physiotherapist. They want their back to stop hurting, or to run again by next season. The searches that fill a diary are about the problem, and most practice accounts only bid on the profession.
Medical aid changes the conversation too. Whether you bill schemes directly or work cash-first affects who the ad should speak to and what the landing page must answer before someone books. We ask on day one and build it into the copy.
Google also limits audience targeting and remarketing built on health conditions, so a physio account can’t lean on the audience tricks other accounts use. Search intent carries it, which is why the budget leaks we check in every audit matter even more here.
Pricing
Custom pricing.
Cancel any time.
Your pricing is custom. After a free audit and a conversation about your goals, we scope a management fee around how much you want to invest — separate from your ad spend, which stays in your own account, on your own card, and we never touch it. No lock-in and no notice period.
Want numbers for your business? Try the Google Ads cost calculator: it opens pre-set for physiotherapists.
Questions
What physiotherapists ask us.
Are there rules about how physios can advertise?
Yes. HPCSA ethical rules govern how practitioners advertise, and Google applies its own healthcare policies on top. We write ads and pages that stay inside both, without claims of superiority or guaranteed outcomes.
Can you target people with a specific condition?
Not by audience — Google restricts targeting based on health conditions. We reach them through what they search, which is the stronger signal anyway: someone typing “physio for a torn hamstring” has already told you what they need.
How much should a practice spend?
Enough to be visible every day for your main conditions in your area, rather than a little on everything. The Google Ads cost calculator gives a starting range for physiotherapists, and the audit narrows it.
How soon do bookings start?
Search ads can serve within a day of launch, so the first enquiries usually arrive that week. Getting the cost per booking down takes 30 to 60 days of real search-term data.
Will you work with another physio in our area?
No. Two practices in the same auction only raise each other’s costs, and only one gets the patient.
Are we locked in?
No. Month to month, cancel any time, and the account stays in your practice’s name.
Related Trades
Other trades we build campaigns for.
Google Ads for accountants
Monthly clients, tax, compliance and advisory, with SARS and eFiling traffic blocked.
Google Ads for lawyers & law firms
Built one practice area at a time, with free-advice and legal-aid traffic blocked.
Google Ads for real estate agents
Seller valuations, rental management and developments, with buyer browsing kept out.
Areas we cover include George, Cape Town, Stellenbosch, Johannesburg, Pretoria, Durban, Gqeberha, Bloemfontein, East London, Kimberley. See every area or every industry.
Free Audit
Find out how much of your
budget goes to free exercises.
Send your details and Vogien will go through your Google Ads for physiotherapists personally — how much went to people looking for stretches and home treatment, which conditions are worth bidding on in your area, and what a booked patient is costing you. Straight answer either way, or get in touch another way.
Request your free audit
For physiotherapy practices specifically.