For South African Solar & Backup Power Businesses
Google Ads Agency
for Solar Installers
We run Google Ads for solar and backup power installers, so your quotes come from people ready to buy a system — not job seekers, DIY researchers and window-shoppers who were never going to afford it. Load-shedding created the demand; a properly built account is what turns it into signed installs. From R4,500 a month. No lock-in. You keep your own account.
Google Ads Certified · In the industry since 2018 · One specialist, not an account manager
Documented Client Accounts
Four client accounts published with their account screenshots, returns shown as ratios so they read the same in rand as in dollars. All four are American accounts. None of them is a Solar Installers account, and we are not going to pretend otherwise. Judge the method, then read the numbers on the results page.
What You Get
Google Ads for solar installers,
run by one specialist.
No junior account manager, no rotating team, no 12-month contract. You deal with Vogien directly, every time.
A campaign per system type
Backup and inverters, full solar, service and commercial each get their own budgets and bids — so a cheap R2,000 job can’t eat the money meant for a R180,000 install.
Every lead tracked
Solar converts on calls and forms. We track both, with call-duration filters, so the bidding learns from real quote requests instead of wrong numbers.
Wasted spend blocked
A negative keyword list built for solar on day one, then extended every week from your actual search terms report.
Weekly optimisation
Reviewed every week, not every quarter. Bids, search terms, ad copy and budget pacing — pushing your cost per booked install down.
You own everything
Your Google Ads account, your billing, your data. Leave whenever you like and the account, history and conversion data stay with you.
One installer per area
We won’t take a second solar client in your service area. Bidding two installers against each other in the same auction raises both their costs.
Built For Solar
Four kinds of solar work.
Four different campaigns.
Most solar accounts run backup, full systems and service through one budget. That is why the big installs get outbid by cheap inverter clicks.
01 · Fastest decision
Backup power & inverters
Load-shedding-driven, smaller ticket, quick decision — “I want backup now.” Its own budget and bids so it captures urgent demand without swallowing the money meant for full systems.
02 · Highest ticket
Full solar & hybrid systems
Big capital outlay, long consideration, finance questions. Form-led and comparison-shopped, judged on quotes that turn into installs — never on lead volume alone.
03 · Recurring & loyal
Service, repairs & cleaning
Existing-owner faults, panel cleaning, battery and inverter replacement. Cheap to win, high loyalty, and usually ignored by accounts chasing only new installs.
04 · Biggest contracts
Commercial & agricultural
Three-phase, C&I rooftops and farm systems. Low volume, very high value, long cycle — given its own keywords and the patience a 30-day report won’t show.
Stop Paying For These
The searches that look like
solar work and are not.
This is where most solar budgets actually go. Blocked from day one.
People who want your job
solar jobs · solar installer course · PV green card · solar salary
People doing it themselves
how to install solar · diy solar · solar wiring diagram · solar calculator
People buying parts
solar panel price · inverter for sale · battery price · takealot solar
People who’ll never buy
free solar · government solar scheme · cheapest solar · second hand panels
Your free audit shows you exactly which of these your current account is paying for, in rands, from your own search terms report.
Pricing
From R4,500 a month.
Cancel any time.
Management fee only — your ad spend stays in your own account, on your own card, and we never touch it. No setup fee, no lock-in, no notice period.
Questions
What solar installers ask us.
The leads are all people who can’t afford it.
That is almost always a targeting and messaging problem, not a demand problem. An account bidding broad on “solar” with no price signal in the ad collects dreamers. We qualify up front — system-type keywords, a ‘from’ figure or finance mention in the copy, and a landing page that filters — so the quotes that reach you are closer to ready. The audit shows how much of your current spend went to unqualified clicks.
How much should I spend on ads?
Enough to still be showing at the moment someone is ready to buy, because that is the part that cannot be faked. A budget that runs out by mid-morning is not a small campaign, it is an absent one. We would rather start you on fewer areas with proper coverage than spread thin and lose every auction that mattered.
How soon do the leads start?
Search ads can serve within a day of going live, so the first enquiries usually come the same week. What takes 30 to 60 days is getting the cost per booked job down — that needs real search-term data and enough conversions for the bidding to learn from.
Do I need a website?
You need a page that loads fast on a phone and puts your number and a quote form where someone can reach you in one tap. That is a lower bar than a full website. If it is the thing standing between you and running ads properly, say so — better to solve it than to buy clicks that land somewhere slow.
Will you work with another solar installer in my area?
No. Bidding two clients against each other in the same auction raises both their costs and only one can win the click. Worth asking any agency before you sign anything.
Am I locked in?
No. Month to month, cancel any time, and the Google Ads account stays yours — with all the history and conversion data in it. If we are not earning the fee you should be able to leave without a phone call about it.
Free Audit
Find out who your solar
budget is really reaching.
Send your details and Vogien will go through the account personally — how much went to job seekers, DIY researchers and unqualified browsers, whether backup and full-system work are sharing one budget, and what the negative list is missing. Straight answer either way.
Request your free audit
For solar installers specifically.